Fady Salama
Building AI platforms at PwC ETIC. Founder of Coachera.
Full Stack Software AI Engineer at PwC ETIC, building AI-driven workflow automation with production RAG pipelines and agent-based (A2A) architectures. Founder of Coachera, an AI fitness coaching platform live on iOS and Android serving 1,000+ clients.
Career
Experience
Full Stack Software AI Engineer
PwC ETIC
- Own development across frontend, backend, and AI system design on an AI-driven workflow automation platform
- Designed and implemented RAG pipelines — data ingestion, indexing, retrieval, and generation — integrated into production workflows
- Integrated AI services with internal and external APIs for scalable communication with product systems
- Developed Agent-to-Agent (A2A) integration templates, enabling interoperability across AI-driven services
- Built an internal SDK standardizing AI service consumption across multiple teams and products
Full Stack Software Engineer
Tekunda
- Built a DevOps platform (FastAPI, Next.js, MongoDB) integrating GitHub with Salesforce, enabling CI/CD pipelines and Salesforce Org management via UI
- Developed a customized Salesforce CRM for the healthcare industry with remote-care features
- Handled complex data synchronization across heterogeneous systems; contributed to Azure configuration and deployment workflows
Database Analyst
ATS Software Online Solutions
- Reduced critical query execution time from 6 minutes to under 20 seconds on datasets exceeding 10M records
- Identified bottlenecks and applied indexing, query restructuring, and execution-plan analysis in MySQL
Founder & Products
Products I've Shipped
Independently built, launched, and operated — from first design to the app stores.
Coachera
AI Fitness Coaching Platform
- Founded and built end-to-end platform serving 1000+ clients across online and in-person coaching
- AI structures workouts and full programs from plain-language English or Arabic
- Program marketplace with Paymob and Apple In-App Purchase payments, incl. recurring subscriptions
- WHOOP & Apple Health wearables, real-time live session board, coach teams with org oversight
Fingo
Party Games Mobile Application
- Cross-platform mobile app for social group entertainment
- Interactive multiplayer game experiences built with React Native and Expo
- Scalable game logic and dynamic UI components for real-time play
- Released to the App Store and Google Play
Toolbox
Skills
Languages & Frameworks
AI & Data
Platforms & Tools
Languages
Background
Education
BS in Computer Engineering
German University in Cairo (GUC)
GPA: 1.82 (German Scale) - Equivalent to B+
Bachelor thesis: User Understanding of Cryptocurrency — sentiment analysis of user perception using statistical models and data visualization in R
Contact
Get In Touch
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